Did you know that we lost 1.9 billion tons of top soil last year?
Well it’s true, and I believe if we want to see serious illnesses (including ALS) prevented in our lifetime, it will have to start with building our health from the ground up. So, I got to thinking, there’s got to be a better way to raise awareness for rebuilding our soil - for our bodies and for our planet.
Why is it so hard to find a
cultured dairy product that has everything you never knew you always wanted? I
faced that same question five years ago. I would comb through health food
stores all over the country and look for a healthy dairy product - only to be
More than anything, I formulated and created Amasai, the Beyond Organic
cultured dairy beverage, because it was something that I needed. I wanted a
cultured dairy beverage that was made from cows that were 100% grassfed. I
wanted it to be certified organic. I wanted to be free of GMOs. I wanted it to
have multiple probiotic cultures. I wanted the ideal balance of proteins that
could satisfy the most sensitive palate and stomach. I wanted it to use whole
milk that wasn’t skimmed. In short, I wanted the perfect cultured dairy
beverage—so I went ahead and made it myself.
I am fascinated by the
sudden explosion of cleansing. To be sure, I am happy that the concept of
cleansing has experienced the attention it deserves . . . but cleansing is NOT
new. In fact, it’s based on some of the oldest nutrition principles known to
I’m not supposed to pick favorites, and truth be told, what qualifies as my “favorite” in any category changes from day to day. We just recently ramped up production of SueroViv Orange Cinnamon, and I can safely say that (for today at least) it’s my favorite SueroViv flavor. There is something uniquely refreshing and fulfilling about the combination of organic orange and cinnamon. I know, I know, it’s not exactly a revolutionary flavor combination, but when combined with the cultured whey in SueroViv it takes on a whole new dimension.
I wanted to spend the next few blog posts going over why exclusively grassfed dairy products are in my opinion so much better than similar products from grain-fed cattle. I know that for a lot of you reading this, the information may be old hat, but the fact is, on an almost daily basis I come into contact with people who don’t know why grassfed is better. To be sure, I believe there is a basic understanding that grassfed is a superior choice, but now it's time to learn the many reasons why.
Join Jordan Rubin next weekend at the 10th Annual Alive! Expo at the Georgia World Congress Center, 235 Northside Drive, Atlanta GA 30313 (Hall C4). Alive! Expo is the Southeast’s only and longest-running natural product, green living and total wellness event. At the event, natural and eco product companies will interact with consumers, give the latest advice, product samples and information directly to the event attendees. Additionally, there will be live health & wellness lectures, fitness & cooking demonstrations, complimentary mini-massages and kids are with interactive fitness & education all weekend long.
Below is a link to a small study that compared dairy (cheese specifically) from Zebu cattle that were fed grains vs. those that were fed grass. Zebu cattle are the kind that Jordan has on the Beyond Organic ranch because they produce dairy with the A-2 variant of beta-casein.